Mastering LinkedIn Copywriting in the Age of Scrolling, Skimming, and Scanning

In the age of AI-powered content generators like ChatGPT, the importance of top-notch copywriting has never been more apparent.

And people do not read posts anymore. People no longer have the patience or time to read long articles or posts; they prefer to skim and scan, searching for something that grabs their interest.

They scroll, skim, and scan. To conquer the fast-paced digital landscape, your copywriting strategy should prioritize readability and understanding.

Here's a practical guide to success:

Crafting a Captivating Hook (One Line to Capture Them)

  • Your opening sentence must be a showstopper.
  • Summarize your message in an attention-grabbing line (in 1-2 lines).
  • Pose a question, provide an intriguing answer, or drop a thought-provoking statement in just one line to leave your professional network eager for more. The hook is your gateway to the reader's mind, so make it count.


Crafting the Body Skillfully (Stay Concise)

  • In the age of digital scanning on LinkedIn, brevity is your ally.
  • Keep your sentences brief and to the point, sticking to one line each when possible.
  • Avoid paragraphs that stretch beyond three lines; they can overwhelm readers and deter them from engaging with your content.
  • If you use emojis, stick to a minimal amount and use them at the end of sentences or to form lists. Emojis can add a touch of personality to your content, but overuse can be distracting.


Utilize Rhythm and Lists (Make Your Format Unique)

  • To capture and hold your professional network's attention, craft your content with a sense of rhythm and structure.
  • Experiment with ascending or descending copy to create a flow that guides your connections through your message.
  • Use combo pairs and contrasting examples in a list format to make your content more engaging.
  • Grouping negative and positive statements together can create a sense of balance and intrigue.
  • Consider utilizing one or multiple lists with 3-7 items in each list to break up your content and make it more visually appealing.


Finish Strong: One Closing Thought or Call to Action (Within Three Lines)

  • As your LinkedIn content comes to a close, it's essential to leave a lasting professional impression.
  • Wrap up your content with a concise, impactful closing statement that summarizes your key message.
  • This closing thought should resonate with your connections and leave them with something to ponder regarding your professional expertise.
  • Additionally, provide a clear and compelling professional call to action in three lines or less.
  • Whether it's encouraging connections to engage with your content, connect with you, or explore your professional services, make sure your call to action is concise and persuasive.
  • Remember, brevity is key even in the conclusion, so keep it within three lines.


Dominate LinkedIn in 2024

In the age of digital scanning on LinkedIn, mastering the art of copywriting is more critical than ever. To succeed in this professional networking platform's fast-paced digital landscape, you must create content that hooks your professional network from the start, keeps them engaged with concise and visually appealing formatting, and leaves a lasting professional impression with a strong closing thought and call to action. By following these strategies tailored for LinkedIn, you can adapt to the changing reading habits of your professional audience and craft copy that not only captures attention but also drives professional engagement and action. So, the next time you sit down to write a LinkedIn post, remember: brevity, rhythm, and engagement are your keys to success in the world of digital scanning on this platform.


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