Downloadable Resources

Check out the free resources below to learn how to enhance your online presence as a keynote speaker.

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How to Market Yourself as a Keynote Speaker

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Six Effective Ways To Increase Your Online Presence

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Enhance Your Digital Reputation, Become a Thought Leader, and Expand Your Online Prescence

Are you ready to bring your brand’s voice to the center stage that is social media? Whether you are already active on social media or not, the path to more clients and larger stages is social media. Interaction on LinkedIn, Twitter, or Instagram is not just a post or a comment. It is a conversation that can lead to a conversion. Social media provides a direct link from buyers, event planners, and bureaus to you, a rising keynote speaker.

There is no one-size-fits-all approach at Speakrbrand.

From kickoff to analytics and optimization, we build a highly tailored social media process that is suitable for you and you alone. Our team works intimately with you to figure out how to keep you in your zone of genius and how best to bring that to life online. Our social media experts will find and reach your target audience to generate tangible results, determine KPI's and measurable goals, and strategically place engaging, platform-specific content across social channels.

Full Service Social Media Management and Execution

From profile design to strategy and content creation to engagement and reputation management, SpeakrBrand handles your social media platforms from A to Z.
Full services include:

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Platform-specific copywriting

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video editing

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custom graphic design

Social Media Content Framework

The STEP Content Framework

People do business with people who they know, who they learn from, and who they engage with.

By simply being a player on social media, your brand has a chance to influence the way your audience interpret and interact with your brand.

The STEP Content Framework is an intentional approach to social media with personally curated content that fits your brand and aligns each piece of content with a specific goal.

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Storytelling

Research suggests that facts are 20 times more likely to be remembered if they’re part of a story.

Thought Leadership

Share original ideas, unique insights, and personal opinions on timely topics and industry trends.

Engaging

Create content that is valuable enough to attract your audience to take action.

Personal & Promo

Personal selfies, family photos, and behind the scene pictures + promotional post-event recaps, podcast appearances, quotes, book launches, and more.

Social Media related blogs

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Blog ImageTop 5 Mistakes to Avoid When Building a Personal Brand

Starting your personal branding journey is an exciting step toward establishing your unique space in the professional world! It’s about creating a persona that truly speaks to and captivates your audience. But as rewarding as this process is, there are a few common pitfalls to avoid. Let’s break down the top five mistakes that can hold back your brand to ensure your approach is engaging, credible, and genuinely effective.

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Blog ImagePersonal branding VS business branding: Key Differences and When to Use Each

In today's digital age, branding is at the heart of all types of communication. From individuals trying to make a mark in their industry to businesses aiming to stand out in a saturated market, effective branding is crucial. But what exactly is the difference between personal branding and business branding? Understanding these distinctions can significantly amplify your online presence and professional impact.

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Common Questions

Frequently Asked Questions

What platforms do we manage?
We create and execute custom strategies for all major platforms including LinkedIn, Instagram, Twitter, Facebook, YouTube, and TikTok.
How do you measure ROI in Social Media?
After selecting the right platforms and planning effective social media strategies, we mutually decide what metrics to check in order to determine the ROI. Metrics we will track outside of booked engagements include reach, traffic, engagement, conversions, and miscellaneous brand awareness and speaking industry-specific goals including enhancing bureau relationships.
Do we handle paid social media advertising?
Yes, our team of social media experts expand into running paid advertising campaigns across all major social platforms.
What are the top 5 reasons why social media is worth the investment
1. Social media is a key driver of traffic to your website.
2. Social media influences buying behavior.
3. Customers expect and appreciate support via social media
4. People are likely already talking about your brand on social media.
5. You can measure ROI, however you want.

Although this answer from Buffer is referring to all brands and businesses, social media is becoming increasingly important for keynote speakers as the competition continues to ramp up.
Which social media platforms should my brand be present on?
For thought leaders, the bare minimum to be successful is LinkedIn; however, there is no doubt there are valuable benefits to being active across numerous social media platforms.
Can I carry over a social strategy from one platform to the next?
Content often dictates the type of strategy you need to adopt. As different social media platforms focus on different types of content, the chances of successfully carrying a strategy from one to another are slim. We help develop platform-specific content to ensure success across platforms.
Do we create content?
Yes, our team creates various types of original content including video edits, custom graphic design, blogs, infographics, and more.
What common social media marketing mistakes should I avoid?
Inconsistency, lack of clarity, and 'posting and ghosting' (only distributing content without engaging with your audience) are the top three issues we have identified through years of social media management experience.