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Case Study Details

Client :

Dr. Santor Nishizaki

At a Glance :

Gen Z & Millennial Enthusiast | #1 Bestselling Author | Keynote Speaker | Professor | Former NASA & Disney I Podcast Host

Dr. Santor Nishizaki

About Dr. Santor

Award-winning CEO with NASA & Fortune 100 experience helping Millennials and Generation Z reach their full potential using a strengths-based approach. Dr. Santor Nishizaki is the Founder and CEO of the Mulholland Consulting Group, LLC. Santor created MCG to create a happier workplace by helping organizations increase generational awareness and discover strengths that can elevate individuals to reach their full potential. He is an expert on facilitating training/keynote speeches remotely as well as in person. He is a Gallup®-Certified Strengths Coach and focuses on helping people achieve their purpose using their CliftonStrengths. Dr. Santor has been featured in: The Boston Globe, Psychology Today, College Recruiter, SHRM, Clarity, national television shows, and more.



As a renowned speaker, trainer, and consultant, Dr. Santor faced several challenges that were limiting his outreach and growth.

  • No social media strategy to target event organizers, HR leaders, and Gen Z
  • Limited creative direction when filming content
  • No time to create content or post regularly on social media
  • No email marketing strategy in place
  • The need to quickly respond to RFPs and business development opportunities



Dr. Santor had a clear set of goals he wanted to achieve through his marketing efforts.

  • Become an Amazon #1 Bestseller: Dr. Santor aimed to achieve bestseller status for his book "Working With Gen Z" on Amazon.
  • Build thought leadership and expand reach on social media: Dr. Santor sought to expand his reach on social media, build his thought leadership, and establish himself as a leading expert in his field.
  • Target event organizers, HR leaders, and Gen Z: Dr. Santor aimed to target event organizers, HR leaders, and Gen Z to increase awareness of his services and reach new customers.
  • Drive revenue: Dr. Santor aimed to generate more revenue from quick turnarounds of sales proposals to capture business development opportunities, with a goal of improving his bottom line.
  • Maintain a consistent brand identity across all digital assets: Dr. Santor aimed to maintain a consistent brand identity across all digital assets, including his website, social media, and email campaigns, to create a more cohesive and recognizable brand image.


SpeakrBrand Solutions:

We developed a range of customized solutions to address Dr. Santor's specific challenges and objectives.

  • Website design and revamp: We completely redesigned and revamped Dr. Santor's website to improve user experience and drive more traffic.
  • Email marketing strategy: We developed a comprehensive email marketing strategy for Dr. Santor, including campaign design, content creation, and automation.
  • Social media strategy and engagement: We created a tailored social media strategy and developed engaging content to increase engagement and reach on various social media platforms for Dr. Santor.
  • Video recording advice: We offered advice and guidance to Dr. Santor to help him create high-quality videos for his marketing efforts.
  • Community management: We engaged with Dr. Santor's audience and managed his online community to improve engagement, customer loyalty, and brand advocacy.
  • Book launch strategy and marketing: We developed a custom marketing strategy to promote Dr. Santor's book, including a custom Gen Z care package, email campaigns, social media promotions, and media outreach.
  • Brand identity creation: We helped Dr. Santor develop a strong brand identity including logos, color palettes, typography and messaging that reflected his values, mission, and personality.
  • Quick turnarounds for sales and business development needs: We provided timely and efficient support to help Dr. Santor create sales proposals and develop business opportunities.



Thanks to our work with Dr. Santor, we were able to help him achieve some impressive results and grow his brand and business.

  • "Working With Gen Z" became an Amazon #1 bestseller in 3 categories
  • Over 2,400 LinkedIn followers gained in 18 months
  • Featured in top-tier media outlets, including Forbes and CNN
  • $260,000 in revenue generated from sales proposals and business development opportunities



Despite his success, Dr. Santor faced challenges in reaching new audiences, creating engaging content, and improving his brand identity. Working closely with Dr. Santor, SpeakrBrand developed customized solutions to address his challenges and help him achieve his marketing 

We are proud of the work we have done with Dr. Santor and excited about the future impact our partnership will have. Looking forward to 2023 and beyond, we believe that Dr. Santor will continue to inspire others and create a happier workplace, and we are committed to working closely with him to help achieve his marketing goals and drive even more remarkable results. Our team is confident that we can help Dr. Santor establish himself as a thought leader in his field, expand his reach, and grow his brand in the years to come.


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