Award-winning CEO with NASA & Fortune 100 experience helping Millennials and Generation Z reach their full potential using a strengths-based approach. Dr. Santor Nishizaki is the Founder and CEO of the Mulholland Consulting Group, LLC. Santor created MCG to create a happier workplace by helping organizations increase generational awareness and discover strengths that can elevate individuals to reach their full potential. He is an expert on facilitating training/keynote speeches remotely as well as in person. He is a Gallup®-Certified Strengths Coach and focuses on helping people achieve their purpose using their CliftonStrengths. Dr. Santor has been featured in: The Boston Globe, Psychology Today, College Recruiter, SHRM, Clarity, national television shows, and more.
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Problems:
As a renowned speaker, trainer, and consultant, Dr. Santor faced several challenges that were limiting his outreach and growth.
No social media strategy to target event organizers, HR leaders, and Gen Z
Limited creative direction when filming content
No time to create content or post regularly on social media
No email marketing strategy in place
The need to quickly respond to RFPs and business development opportunities
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Objectives:
Dr. Santor had a clear set of goals he wanted to achieve through his marketing efforts.
Become an Amazon #1 Bestseller: Dr. Santor aimed to achieve bestseller status for his book "Working With Gen Z" on Amazon.
Build thought leadership and expand reach on social media: Dr. Santor sought to expand his reach on social media, build his thought leadership, and establish himself as a leading expert in his field.
Target event organizers, HR leaders, and Gen Z: Dr. Santor aimed to target event organizers, HR leaders, and Gen Z to increase awareness of his services and reach new customers.
Drive revenue: Dr. Santor aimed to generate more revenue from quick turnarounds of sales proposals to capture business development opportunities, with a goal of improving his bottom line.
Maintain a consistent brand identity across all digital assets: Dr. Santor aimed to maintain a consistent brand identity across all digital assets, including his website, social media, and email campaigns, to create a more cohesive and recognizable brand image.
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SpeakrBrand Solutions:
We developed a range of customized solutions to address Dr. Santor's specific challenges and objectives.
Website design and revamp: We completely redesigned and revamped Dr. Santor's website to improve user experience and drive more traffic.
Email marketing strategy: We developed a comprehensive email marketing strategy for Dr. Santor, including campaign design, content creation, and automation.
Social media strategy and engagement: We created a tailored social media strategy and developed engaging content to increase engagement and reach on various social media platforms for Dr. Santor.
Video recording advice: We offered advice and guidance to Dr. Santor to help him create high-quality videos for his marketing efforts.
Community management: We engaged with Dr. Santor's audience and managed his online community to improve engagement, customer loyalty, and brand advocacy.
Book launch strategy and marketing: We developed a custom marketing strategy to promote Dr. Santor's book, including a custom Gen ZÂ care package, email campaigns, social media promotions, and media outreach.
Brand identity creation: We helped Dr. Santor develop a strong brand identity including logos, color palettes, typography and messaging that reflected his values, mission, and personality.
Quick turnarounds for sales and business development needs: We provided timely and efficient support to help Dr. Santor create sales proposals and develop business opportunities.
‍
Results:
Thanks to our work with Dr. Santor, we were able to help him achieve some impressive results and grow his brand and business.
"Working With Gen Z" became an Amazon #1 bestseller in 3 categories
Over 2,400 LinkedIn followers gained in 18 months
Featured in top-tier media outlets, including Forbes and CNN
$260,000 in revenue generated from sales proposals and business development opportunities
‍
Summary:
Despite his success, Dr. Santor faced challenges in reaching new audiences, creating engaging content, and improving his brand identity. Working closely with Dr. Santor, SpeakrBrand developed customized solutions to address his challenges and help him achieve his marketingÂ
We are proud of the work we have done with Dr. Santor and excited about the future impact our partnership will have. Looking forward to 2023 and beyond, we believe that Dr. Santor will continue to inspire others and create a happier workplace, and we are committed to working closely with him to help achieve his marketing goals and drive even more remarkable results. Our team is confident that we can help Dr. Santor establish himself as a thought leader in his field, expand his reach, and grow his brand in the years to come.
Most speaker testimonials fail because they say nothing a planner can use. Lines like best speaker we have ever had, incredible energy, and truly transformative are warm and useless, because the planner reading them is not trying to feel your excitement. She is trying to build a case for her committee, and general praise cannot be quoted in a meeting. The fix is to replace vague enthusiasm with specific outcomes.
The difference between AEO and SEO is simple and consequential: search engine optimization tries to rank the most authoritative page for a keyword, while answer engine optimization tries to surface the best snippet to answer a question. For thought leaders, that shift changes which content gets found, because the people who book you are increasingly asking AI tools a question rather than scanning a list of links.
The most effective way for a speaker to personalize outreach is to build two tailored versions of their core materials, not fifty. Most speakers either send identical materials to everyone or overthink personalization until they send nothing at all. The sweet spot sits in the middle, and it is simpler than it looks: pick your top two audiences and make three small changes to your materials for each.
Award-winning CEO with NASA & Fortune 100 experience helping Millennials and Generation Z reach their full potential using a strengths-based approach. Dr. Santor Nishizaki is the Founder and CEO of the Mulholland Consulting Group, LLC. Santor created MCG to create a happier workplace by helping organizations increase generational awareness and discover strengths that can elevate individuals to reach their full potential. He is an expert on facilitating training/keynote speeches remotely as well as in person. He is a Gallup®-Certified Strengths Coach and focuses on helping people achieve their purpose using their CliftonStrengths. Dr. Santor has been featured in: The Boston Globe, Psychology Today, College Recruiter, SHRM, Clarity, national television shows, and more.
Problems:
As a renowned speaker, trainer, and consultant, Dr. Santor faced several challenges that were limiting his outreach and growth.
No social media strategy to target event organizers, HR leaders, and Gen Z
Limited creative direction when filming content
No time to create content or post regularly on social media
No email marketing strategy in place
The need to quickly respond to RFPs and business development opportunities
Dr. Santor Nishizaki's Objectives:
Dr. Santor had a clear set of goals he wanted to achieve through his marketing efforts.
Become an Amazon #1 Bestseller: Dr. Santor aimed to achieve bestseller status for his book "Working With Gen Z" on Amazon.
Build thought leadership and expand reach on social media: Dr. Santor sought to expand his reach on social media, build his thought leadership, and establish himself as a leading expert in his field.
Target event organizers, HR leaders, and Gen Z: Dr. Santor aimed to target event organizers, HR leaders, and Gen Z to increase awareness of his services and reach new customers.
Drive revenue: Dr. Santor aimed to generate more revenue from quick turnarounds of sales proposals to capture business development opportunities, with a goal of improving his bottom line.
Maintain a consistent brand identity across all digital assets: Dr. Santor aimed to maintain a consistent brand identity across all digital assets, including his website, social media, and email campaigns, to create a more cohesive and recognizable brand image.
SpeakrBrand Solutions:
We developed a range of customized solutions to address Dr. Santor's specific challenges and objectives.
Website design and revamp: We completely redesigned and revamped Dr. Santor's website to improve user experience and drive more traffic.
Email marketing strategy: We developed a comprehensive email marketing strategy for Dr. Santor, including campaign design, content creation, and automation.
Social media strategy and engagement: We created a tailored social media strategy and developed engaging content to increase engagement and reach on various social media platforms for Dr. Santor.
Video recording advice: We offered advice and guidance to Dr. Santor to help him create high-quality videos for his marketing efforts.
Community management: We engaged with Dr. Santor's audience and managed his online community to improve engagement, customer loyalty, and brand advocacy.
Book launch strategy and marketing: We developed a custom marketing strategy to promote Dr. Santor's book, including a custom Gen ZÂ care package, email campaigns, social media promotions, and media outreach.
Brand identity creation: We helped Dr. Santor develop a strong brand identity including logos, color palettes, typography and messaging that reflected his values, mission, and personality.
Quick turnarounds for sales and business development needs: We provided timely and efficient support to help Dr. Santor create sales proposals and develop business opportunities.
Results:
Thanks to our work with Dr. Santor, we were able to help him achieve some impressive results and grow his brand and business.
"Working With Gen Z" became an Amazon #1 bestseller in 3 categories
Over 2,400 LinkedIn followers gained in 18 months
Featured in top-tier media outlets, including Forbes and CNN
$260,000 in revenue generated from sales proposals and business development opportunities
In Summary
Despite his success, Dr. Santor faced challenges in reaching new audiences, creating engaging content, and improving his brand identity. Working closely with Dr. Santor, SpeakrBrand developed customized solutions to address his challenges and help him achieve his marketingÂ
We are proud of the work we have done with Dr. Santor and excited about the future impact our partnership will have. Looking forward to 2023 and beyond, we believe that Dr. Santor will continue to inspire others and create a happier workplace, and we are committed to working closely with him to help achieve his marketing goals and drive even more remarkable results. Our team is confident that we can help Dr. Santor establish himself as a thought leader in his field, expand his reach, and grow his brand in the years to come.
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