Tired of Generic AI Content? Here’s How to Collaborate with ChatGPT for Better Results.

Discover how to elevate your AI-generated content with collaborative prompting. Learn how to use ChatGPT as a creative partner, not just a tool, to craft powerful, authentic content that actually connects.

AI can write fast.
But if you want it to write well, you need to ask better questions.

Here at SpeakrBrand, we spend a lot of time thinking about how to help speakers, founders, and thought leaders stand out online. One of the biggest content trends right now? Using AI, especially ChatGPT, to create LinkedIn posts, captions, and more.

Here’s the catch: Most people are still using it the wrong way.

They treat ChatGPT like a vending machine: type in a request, get some words back, copy, paste, post. 

The result? Content that’s technically accurate, but bland and forgettable.

If you’re in the business of influence and thought leadership, that’s not going to cut it. So what’s the better move?

Use ChatGPT as a collaborator, not just a tool.

What Is Collaborative Prompting?

Collaborative prompting means treating AI like a creative partner.

Instead of feeding it a flat command like: “Write a LinkedIn post about AI trends,” you give it context. You create a back-and-forth. You invite it to ask you questions that unlock more thoughtful, specific, and powerful content.

Something like:

“I’m writing a post for a client who’s a keynote speaker in the AI space. They help companies implement ethical AI solutions. What do you need to know about them or their audience to write something that really lands?”

Now you’re in a conversation. The AI will fire back questions—about goals, tone, industry pain points, examples, and audience. You answer them. It refines the content. You tweak the angle. It offers suggestions.

The output? Way more dialed in. Way more differentiated. Way more you.

Why It Works

Collaborative prompting does three really important things:

1. It gets you out of your own head

Instead of trying to think through everything yourself, you’re using AI to surface angles, insights, and patterns that might not be obvious at first.

2. It forces clarity

If you can’t answer a prompt like “What is your client’s unique POV on AI?”—that’s a sign the brand story needs work. And that’s helpful to know.

3. It helps the AI write with you, not at you

The result isn’t a cookie-cutter paragraph. It’s content that reflects your voice, values, and audience.

How We Use It at SpeakrBrand

Let’s say we’re building a LinkedIn post for a speaker who specializes in AI and hiring practices.

Instead of starting with: Write a LinkedIn post about AI and HR.”

We’ll start with: “Our client helps HR leaders understand how AI is impacting bias, hiring decisions, and culture. She recently spoke at [event] and is challenging the idea that AI can ever be fully ‘neutral.’ What are the 5 best angles to position her voice as fresh and needed?”

From there, ChatGPT helps us brainstorm hooks, structure posts, and even identify common clichés to avoid.

It’s not writing the post for us. It’s co-writing it with us.

5 Collaborative Prompts You Can Steal

If you're creating content for yourself, your client, or your brand, try one of these prompts to level up your process:

1. “I’m writing for a speaker who...”
   → Give ChatGPT real context before asking for output.
   
   
2. “What questions do you need to ask me to write something better?”
   → Flip the script and let AI lead the discovery.
   
   
3. “What’s a non-obvious angle on [topic] that would stand out on LinkedIn?”
   → Push for originality from the start.
   
   
4. “What are the most overused phrases in this space?”
   → Helps you filter out fluff.
   
   
5. “What’s something a smart contrarian might say about this topic?”
   → Strong opinions create strong content.
   
   

Why This Matters Now

Good content gets scrolled past. Smart, specific, bold content gets remembered.

If you're using ChatGPT as a shortcut, your content will sound like everyone else's. But if you're willing to slow down and treat AI like a collaborator—ask questions, dig deeper, refine your angle—you’ll start publishing content that actually connects.

Good content gets scrolled past. Smart, specific, bold content gets remembered.

Everyone’s using ChatGPT these days, but not everyone knows how to use it well. The difference isn’t in the tool. It’s in the strategy behind it. At SpeakrBrand, we lead with brand clarity and voice. AI is just one of the ways we help elevate the creative process—not a substitute for it.

We help speakers and founders show up online with content that sounds like them and lands with the right audience.