June 4, 2025

Aastha Shah

Social Media

Tired of chasing trends and drowning in social media “shoulds”? This post breaks down the real secret to building a personal brand that actually matters — and no, it’s not about dancing on TikTok. It comes down to three things: ✨ Owning your unique expertise ✨ Creating genuine emotional connection ✨ Showing up consistently And spoiler: you don’t need to be everywhere. If you’re a speaker, coach, or expert, LinkedIn is your goldmine. This article lays out how to build a brand that pulls opportunities to you — while freeing up your time to do what you do best. If you’re ready to stop being your industry’s best-kept secret, this one’s for you.

June 4, 2025

Aastha Shah

Marketing

Video content is everywhere, driving everything from social media to marketing. But let’s face it—creating high-quality videos can be a grind, often taking hours of editing. That’s where AI video editing tools come in, taking the heavy lifting off your plate and making your workflow smoother.