In the competitive world of keynote speaking, it is more important than ever for speakers to be able to find an edge on their competition.
By building a strong, polished brand identity and clear, concise messaging, you can improve your visibility, create greater brand awareness, effectively showcase your value, and build brand authority.
A brand’s visual identity is the visual component of its positioning and personality. So, the most effective brand design is informed by research and guided by strategy. At SpeakrBrand, we do a deep dive into the industry and leaders of the speaking topic in order to grasp how to best position our client's brands to effectively differentiate from the pack.
The SpeakrBrand approach to brand messaging was inspired by the leading speaker, development, and accelerator community, Impact Eleven. The acronym they have coined - PCT (problem, credibility, transformation) - is used by their expert speaking coaches to craft keynote speaking topics, bios, and overall brand messaging. We utilize this framework by analyzing your past and current materials, and ensure that your PCT is clear at every touchpoint of your digital footprint.
Brand architecture (BA) means the hierarchy of one's brands, the reflection of its marketing strategy. It consists of the verbal as well as visual order of all brand elements. As a keynote speaker, you may have a book, podcast, training and consulting business, or organization; our team will work with you to align each brand to ensure consistency across the umbrella brands.
We strategically support you as a thought leader to gain clarity on your purpose, competitive landscape, messaging, and goals, to uniquely position your brand in the market, and to differentiate effectively.
Whether you are looking for a brand refresh, starting from scratch, or adding a brand to your current stack, we help you build and align all core components of your brand identity and messaging.
Only by understanding your brand and topic's landscape, the unique needs and challenges of your audience, and the current niche trends, can we lay the groundwork for a strategic approach to brand identity and positioning.
The Brand Blueprint is a 36 question assessment to gain a better understanding of your desired messaging and visual identity.
We help you craft your PCT (problem, credibility, and transformation), update your bio, develop taglines, and create compelling messaging throughout your digital footprint.
From your logo and color scheme to your typography and icon usage, each element should be created as an integral component to the unified aesthetic system that is your brand’s visual identity.
The final step of the branding process is to develop the visual elements such as your website, marketing collateral, email signature, and all assets showcasing your visual identity.
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