Downloadable Resources

Check out the free resources below to learn how to enhance your online presence as a keynote speaker.

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How to Market Yourself as a Keynote Speaker

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Six Effective Ways To Increase Your Online Presence

Branding Services Include

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Brand identity: logo, colors, typography, brand shapes, iconography, textures, animation, layouts

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Brand messaging: Taglines, bios, defined values, tone of voice, core message, language

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Build Your Reputation, Create Visual Continuity, Establish Brand Awareness, Reach Your Desired Audience, and Accelerate Your Business

In the competitive world of keynote speaking, it is more important than ever for speakers to be able to find an edge on their competition.

By building a strong, polished brand identity and clear, concise messaging, you can improve your visibility, create greater brand awareness, effectively showcase your value, and build brand authority.

Brand Identity

A brand’s visual identity is the visual component of its positioning and personality. So, the most effective brand design is informed by research and guided by strategy. At SpeakrBrand, we do a deep dive into the industry and leaders of the speaking topic in order to grasp how to best position our client's brands to effectively differentiate from the pack.

Brand Messaging

The SpeakrBrand approach to brand messaging was inspired by the leading speaker, development, and accelerator community, Impact Eleven. The acronym they have coined - PCT (problem, credibility, transformation) - is used by their expert speaking coaches to craft keynote speaking topics, bios, and overall brand messaging. We utilize this framework by analyzing your past and current materials, and ensure that your PCT is clear at every touchpoint of your digital footprint.

Brand Architecture

Brand architecture (BA) means the hierarchy of one's brands, the reflection of its marketing strategy. It consists of the verbal as well as visual order of all brand elements. As a keynote speaker, you may have a book, podcast, training and consulting business, or organization; our team will work with you to align each brand to ensure consistency across the umbrella brands.

Branding Services

Brand Identity and Positioning Process

We strategically support you as a thought leader to gain clarity on your purpose, competitive landscape, messaging, and goals, to uniquely position your brand in the market, and to differentiate effectively.

Whether you are looking for a brand refresh, starting from scratch, or adding a brand to your current stack, we help you build and align all core components of your brand identity and messaging.

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Research: Competitive Analysis

Only by understanding your brand and topic's landscape, the unique needs and challenges of your audience, and the current niche trends, can we lay the groundwork for a strategic approach to brand identity and positioning.

Clarify Strategy: Brand Blueprint

The Brand Blueprint is a 36 question assessment to gain a better understanding of your desired messaging and visual identity.

Solidify Messaging

We help you craft your PCT (problem, credibility, and transformation), update your bio, develop taglines, and create compelling messaging throughout your digital footprint.

Design Elements

From your logo and color scheme to your typography and icon usage, each element should be created as an integral component to the unified aesthetic system that is your brand’s visual identity.

Create Digital Assets

The final step of the branding process is to develop the visual elements such as your website, marketing collateral, email signature, and all assets showcasing your visual identity.

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Blog ImageHow to Expand Your LinkedIn Network: Unlocking the Power of Cross-Pollination

Cross-pollination is a strategy that smart creators are using to expand their reach and enhance engagement. ‍This tactic involves thoughtfully tagging other members and brands in your posts, creating a network of shared audiences that benefits everyone involved.

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Blog ImageOptimize Your LinkedIn Profile to Attract More Visitors to Your Page

As a thought leader, your LinkedIn profile is often the first impression you make on potential clients, employers, or partners.

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Common Questions

Frequently Asked Questions

What is a brand guideline toolkit?
A Brand Toolkit is your communication playbook. It includes principles and guidelines to ensure your brand is showing up holistically across channels.
What are the components of a brand?
Components of a brand can include:
Tone of voice
Fonts & typography
Design elements
How does brand affect social media?
70% of marketers say that their main goal for using social media is to increase brand awareness, showing that social is about more than sales.
What is the ROI of branding?
A great brand generally helps result in improved profitability and marketing performance, proving that a positive brand image is just as valuable an asset as anything financial. Return on investment (ROI) can be hard to measure when it comes to branding; but when done right, branding can bring your company and your audience together in a unique and powerful way. Source: Loran Jarrett
What is brand awareness?
It’s simply the extent to which someone can recall or recognize a brand.
What is the biggest challenge of branding for a keynote speaker?
A top challenge is differentiation while keeping integrity and consistency with what buyers and event planners are comfortable with. Brand differentiation means you have to create a unique advantage in the mind of consumers. Once you come up with your PCT and unique value proposition, you should use a good branding strategy to position your brand in a way that will help your audience see and appreciate the greater value of your brand over the competition.