Posts by:
Conner Krizancic

The keynote speaking world is crowded and constantly changing. To stand out, speakers need more than a great message—they need competitive analysis. By studying peer speakers, reviewing bureau listings, analyzing websites, sizzle reels, and social media, you can understand how others position themselves and identify your own unique edge. Competitive analysis helps you refine your topic, adjust your fee positioning, stay current with trends, and confidently differentiate your brand. Done regularly, it becomes a powerful strategy that keeps you sharp, relevant, and ready to win more stages.

Most speakers focus too much on themselves. StoryBrand flips that by making the audience the hero and positioning the speaker as the guide. Using its simple seven-part framework, speakers can clearly communicate the problem they solve, the plan they offer, and the transformation they create. For keynote speakers, StoryBrand boosts clarity across websites, social posts, newsletters, and even the talk itself. It helps decision-makers instantly understand your value and makes your message more compelling and memorable.

In 2025, your website is not just a digital home—it’s your first handshake with prospective clients, event planners, speaker bureaus, or buyers.

We’re breaking down our recent website project for Christian 'Boo' Boucousis, which received the tied highest brand and website score ever from ImpactEleven—an impressive 11/10. Boo’s website exemplifies what it means to create a digital presence that communicates authority, expertise, and a unique value proposition in an engaging and visually appealing way. 

In the age of AI-powered content generators like ChatGPT, the importance of top-notch copywriting has never been more apparent.

The fear of not appealing to everyone holds so many people back from posting on social. In a world where 'likes' and 'follows' seem to be the ultimate goal, it's easy to fall into the trap of trying to please everyone.