There are several ways to grow your business as a keynote speaker, which can be overwhelming with all the various tools and resources available.
As a professional keynote speaker, there is one vital tool you cannot afford to overlook: LinkedIn. LinkedIn is one of the best places to connect with potential clients and top organizations that hire keynote speakers.
However, simply being present on the platform without consistent interactions and posting is insufficient.
In this article, we will share five ways to leverage LinkedIn as a keynote speaker.
Improve your LinkedIn profile
A LinkedIn profile is the first impression a potential client gets from you as a keynote speaker, and it is the most important part of your LinkedIn journey. Potential clients will be able to notice that you are an experienced, reliable expert in your field. We encourage you to make your profile compelling and tell people:
- Who you are?
- Who do you help?
- And, how do you help them?
In addition to creating a value-driven profile, optimize your profile by completing the following steps:
Update your profile photo
The first step in creating your LinkedIn profile is to ensure you add an engaging and positive professional picture. One of the best ways to impress your profile visitors is by uploading a profile photo that shows your personality authentically!
Upload a LinkedIn banner
Another way to communicate to your audience who you are is by adding a banner to your LinkedIn profile that includes details about your mission, and accomplishments, and includes contact information. You may also want to include a tagline that represents you.
Write a catchy headline
The headline is an effective way to build authority behind your brand and offers. Your headline can be catchy by adding:
- Your Title
- Years of Experience
- How You Help People
In addition, adding keywords to your LinkedIn bio will increase your visibility and reach. Here is a list of keywords you can consider based on your role.
Add a strong and captivating summary
Think of your LinkedIn summary as your elevator pitch. The best summary includes 3-5 phrases highlighting your professional experience, your expertise, including a few organizations you’ve worked with in addition to the results you’ve contributed to.
Optimize your experience section
When you update the description of your experience section, keep it short and sweet. The goal is to highlight what your role entailed so viewers have a better understanding of your background.
Build Authority Through Social Posting
One of the ways to attract people on LinkedIn is to post content; it can be curated or original, such as articles, videos, podcasts, blog posts, or links to your website. Another way to establish and build authority behind your brand is to post content relative to your target audience.
When you are specific to whom you are speaking, you can build an audience quickly. Posting on LinkedIn reaps many benefits such as:
- Attracting new clients: post quality and consistency will draw your ideal audience.
- Expand your reach: when you post on LinkedIn, you increase your chance of getting seen by more people each day. When someone likes/comments on your post, their network sees the engagement, increasing your reach.
- More brand recognition: posting unique content related to your industry will boost growth and help you get recognized as a thought leader.
- Increased flux of connections: by posting valuable content consistently, you may get more opportunities to connect with aligned partners and organizations.
Become Part Of LinkedIn Groups
Did you know LinkedIn offers groups?
On LinkedIn, there are an immense number of groups related to several industries including a few specific for keynote speakers.
Once you join those groups, feel encouraged to participate, post relevant and valuable content, ask questions, and interact to build relationships. You can join groups on LinkedIn by entering a keyword in the search bar and selecting the "Groups" filter.
Influence by Engaging
While creating your content is essential, participating in conversations on other people's content is also crucial.
With so many new topics, trends, and content that support your point of view or message as a keynote speaker, engaging regularly in a meaningful way with people’s content can help increase your awareness and authority.
Essential For Lead Generation
As a keynote speaker, generating leads for potential speaking opportunities sits at the top of your priority list. It’s common to believe that leads are organizations or people who reach out and state, “I’d like to book you!” Generating leads can come in various ways.
For example, if an organization or business engages with your content, take a moment to analyze its profile. They may manage a group, host an event, online workshops/webinars, or have an organization that requires guest speakers.
Another way to generate leads is by utilizing ads. Investing money into ads helps you generate more traffic and leads quicker than organic social media. According to Hubspot, “LinkedIn is 277% more effective for Lead Generation Than Facebook and Twitter.” Lastly, LinkedIn Sales Navigator is another option to generate leads on LinkedIn as a keynote speaker; this option is available via LinkedIn Premium.
Grow Your LinkedIn With SpeakrBrand
If you found this article to be helpful for your LinkedIn needs, reach out to Speakrbrand to learn more on how to excel on LinkedIn as a keynote speaker.