In this fast-moving and constantly changing work environment, personal brands such as yourself are so occupied with work to an extent that you forget to give yourself a break.
Holidays are one of the best times to take some time off from work because of the strenuous schedule. It is important to re-energize yourselves.
As a keynote speaker, holidays are one of the prime times for you to get your digital marketing strategy tailored to maximize your visibility in your target audience. You can use this time to increase your online presence, grow your brand, and become a thought leader.
How Can a Keynote Speaker Use the Holidays for Social Content?
As a keynote speaker, you can create valuable social media content for your target audience during the holidays, which can inspire and add value to their lives.
Why is Curating Holiday Content Important for a Keynote Speaker?
Celebrating moments is one of the greatest ways to not only connect with your audience but also increase engagement with them.
You can create visually appealing social media posts centered around holidays to be shared on various platforms such as Facebook, Instagram, and LinkedIn.
Using the right social media tools, you can create a content calendar around the particular holidays that ensures that you will bring clarity to three important questions:
- What to post
- When to post
- Where to post
Holiday Social Media Posts are Emotionally Appealing
Holiday posts create a sense of community. According to Gallup, holidays such as Thanksgiving (68%), Independence Day (67%), and Christmas (63%) were the days when Americans reported experiencing happiness without a lot of worry and stress.
As a keynote speaker, it would be an optimal time for you to take this opportunity to offer a good deal to your audience.
It would be great if your post motivates them to give back to the community and to reiterate what’s important in the holidays.
An engaging post increases the audience’s participation.
Holiday Social Media Posts are Shareable
People are inclined towards sharing holiday social media posts relative to every day posts. This makes your online community grow and allows more people to get to know your content and, ultimately, your brand.
Your social media post should be short and to the point and must include:
- Interesting visuals
- A well-crafted message
- A solid call to action
How to Successfully Use Holiday Posts in Your Social Media Marketing?
The basic rule to successfully use holiday posts in your social media marketing is to keep in mind the taste of your audience when curating content.
Some of the examples of posts that have performed well include:
- Promote giving back to the community
- Curating content encouraging others to give back to their community tends to perform on social media as it brings positive attention to your brand.
It creates a sense of responsibility in front of your audience as you draw their attention to important matters.
One such example can be promoting local charity.
Show Gratitude to Others
Taking time to show gratitude for others (especially family, friends, colleagues, and others) can allow your audience to recognize your brand’s devotion to kindness and healthy attitudes.
Expressing gratitude humanizes your brand and connects with followers of another brand.
Share Holiday Themed Lists
You can share listicle content around holiday events on different social media platforms, as it is easy and exciting to read.
Educating your audience through listicles can be a great way to encourage engagement.
Host a Virtual Holiday Livestream
A fun virtual holiday livestream can not only help you engage your current audience but also attract new audiences to increase the reach of your brand.
You can discuss the importance of the particular holiday and share its importance with your audience and enlighten them about the event in a unique way that would create a lasting impression on them.
Create a Webinar
Since the majority of working people get free time during holidays, you can create and hold an informative webinar that can address your target audience’s issues to understand better what exactly it would take them to address their issues and concerns.
Give Special Holiday Offer
To attract more clients, you can offer special holiday discounts to your target audience. You can use digital marketing using different platforms to attract users with your offers about your products and services.
Redesign Your Account for the Holidays by Changing the Visuals
Changing your profile photo and social media content visuals in accordance with the holiday theme can make your social media profiles stand out and make them user-friendly for your audience.
The success of your brand depends on the way your brand keeps up with the trending topics and contemporary trends. For instance, changing visual changes can be as small as adding a Santa hat to your current brand’s logo or temporarily changing all of your brandings to colors associated with specific days, such as red on Valentine’s Day.
But make sure to change your online presence visuals back to standard branding once the celebratory season has passed.
Create a Holiday-Themed Contest
Giveaways can be a great way, in a holiday-themed contest, to interact with your audience, as people are more interested in an event if they know that they can get a product/service for free. These giveaways can be done on your website or different social media platforms.
To do this effectively, you can use an image/images that feature your brand along with the product/service remarkably. Giveaway contests are typically among the most popular posts by brands and can significantly increase your brand’s reach.
Using the ways mentioned above, you (as a keynote speaker) can take advantage of holidays to grow your brand and add value to people's lives.
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