The Latest Social Media Terms to Know in 2023

New terms, phrases, and acronyms are constantly appearing on social media, and businesses attempting to grow (or exist) online are being drowned in these digital terms and concepts. 

While many social media terms are intended to assist overburdened social media users, the long lists of terminology continue to grow! Take a deep breath and learn the fundamentals as a keynote speaker.

Latest social media terms for keynote speakers

A/B testing

A/B testing, also known as split testing, compares two social media posts to see which performs best. A/B testing is possible with both organic and paid posts.

Ads Manager

Ads manager is a Facebook tool that allows you to create, run, and analyze social ads. It also has a wide range of ad targeting, budgeting, and optimization features.


An algorithm is a set of rules to solve a problem. 

On social media, algorithms are frequently used to determine which posts appear first in your feed. It determines how your content will be prioritized and seen as a keynote speaker. 

Most social media platforms will inform you that the algorithm exists to provide their users with the best possible experience. The golden rule for maintaining this algorithm is to test new features as they are released and to ensure that your clients' accounts are up to date and that we're posting quality content.


Analytics is the process of interpreting and discovering patterns in data. Analytics in social media refers to tracking metrics on your social media performance and using that data to improve your strategy.


Your social media audience is the group of people you can reach with your content, including all your followers and anyone who views or responds to your posts in their feed. Increasing your social media audience is one of the most effective ways to raise brand awareness as a keynote speaker.

Average response time

A social customer service metric is average response time, the average time it takes a brand to respond to a social media question or complaint.

Business to Business (B2B)

B2B is business to business - it refers to a business selling products or services to another company. B2B brands frequently use social media to position themselves as thought leaders in their industries and to provide professional advice to their business peers.

Business to Consumer (B2C)

B2C stands for business-to-consumer. B2C companies in social media marketing frequently focus on building a community around their brand and providing excellent social customer service.

Brand awareness

The level of familiarity consumers has with your brand is referred to as brand awareness, and we can also measure brand awareness by the number of impressions or reach.

Call-to- Action (CTA) 

A call to action directs your audience to take a specific action. Some examples of common CTA will be Click here to learn more, send a message, leave a comment, watch now, and subscribe.


A campaign is a planned activity to achieve a specific goal or purpose. We have many campaigns, such as educational and advertising campaigns, where they push a particular piece of information to get people to buy something, act on something, or take action.

It's similar to a marketing campaign, but it's viral on social media and primarily used to raise awareness about a specific brand.


Clickbait is a powerful headline or image that entices you to click on it. The more you click, the more money they make and the more visitors they get to their websites.

Clickthrough rate (CTR)

CTR is the percentage of people who see your content versus the number of people who click on it. This is a critical metric that could serve as a key performance indicator for how well your content is resonating and how likely it is that people will make a purchase based on social media. 


A comment is a response frequently provided in reply to a blog post or message on a social network.


That is what social media is all about. It's about articles, vlogs, and other things people post online to share.

Discovery call

This is the phone call you have with a potential client before you decide to work with them and before they decide to work with you. Discovery call helps you understand their needs and what they want and conclude whether we have something that can help them or work with this person.

Direct Message (DM)

A direct message is a private message sent through social media. DMs exist in contrast to general social media interaction, such as commenting on an image or posting on a user's timeline.


Any interaction with social media platforms is called engagement (likes, dislikes, shares or writing a comment etc.)

Engagement rate

The total number of engagements is referred to as the engagement rate. That is comments, likes, and shares. The higher the rate of engagement, the better. This indicates the percentage of your audience genuinely interested in your content.


A feed is a page or screen that updates or changes regularly to show you the most up-to-date information on these social media platforms. 


If you're on social media and have many people visiting your page or site, these are your followers; they're your fans. They interact with you or follow you on social media.


Handle refers to a name by which someone is known on social media.


The symbol # represents a hashtag, and a hashtag is used when people want to search for information about a specific topic. A hashtag is used in conjunction with another word to describe a broad topic, and Hashtags are used to group and find related posts.


Impressions are a social media metric that tracks how often your post appears in users' feeds. Each social network platform tracks impressions differently.


An influencer refers to a person on a social media platform with many followers and subscribers, and this person can influence a large number of people. Advertisers, companies, and even speakers attempt to contact these influencers to promote or sell a product, an event, or information.

Key performance indicator (KPI)

A key performance indicator, or KPI, is a metric you can use to track your progress toward the organization's goals. KPIs are commonly used to track progress in brand awareness, lead generation, sales conversions, and so on.

Live Streaming

Live Streaming is when you take a video and do it live instead of recording and posting it later. So, whatever you do as a speaker on camera, other people can see it as well.


A meme is a picture, an expression, or a short video taken from its original content and has many fun things added to it before being posted on the internet. It is a humorous image or video widely shared on social media.


Platforms are social media sites such as Instagram, Facebook, and Snapchat, where people can interact with one another. The terms "social media platform" and "social media network" are frequently used interchangeably.


A proposal is a document you sign with your client or prospective client outlining how you and your client intend to collaborate.


Reach is the total number of users who saw your post. Reach is an essential metric for understanding the size of your content's audience and tracking your progress toward spreading brand awareness.

Search Engine Optimization (SEO)

SEO, also known as search engine optimization, is increasing the volume or quality of unpaid traffic from search engines to websites.


Trending is more like a topic, and more people start talking about it. A trending topic or event has experienced an unexpected surge in popularity on social media. Trends last longer than viral.

User-Generated Content (UGC) 

It's simply content that other people create about your brand or your client's brand. UGC can involve a variety of videos, images, posts, audio, reviews, articles, and many other formats. Brands frequently rely on user-generated content (UGC) to engage users in their social media campaigns and build followers' trust and loyalty.

Finally, remember that social media is fast-paced and competitive, and what worked in the past is not guaranteed to produce the same results. The obscure social media terms discussed above are newer; they help navigate you as a Keynote speaker through the social media circle.