AEO vs SEO for Keynote Speakers: How Speakers Get Found in 2026 and Beyond
The way keynote speakers get found is changing faster than most realize. For two decades, getting discovered meant ranking on Google. A well-optimized website, a steady stream of blog posts, and a clean backlink profile were enough to surface in front of event planners searching for speakers. That model still works, but it is no longer sufficient. Event planners now ask ChatGPT, Gemini, and Perplexity who to hire before they ever open a search tab — and a different set of rules determines whether your name shows up in those answers.
