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LinkedIn: The Most Overlooked Platform for Building a Personal Brand
LinkedIn remains one of the most underutilized platforms for personal branding despite having over a billion users. Unlike Instagram, TikTok, or YouTube, LinkedIn is far less saturated—less than 1% of users post regularly, creating space for voices to stand out. Posts last longer, often staying visible for days or weeks thanks to LinkedIn’s relevance-driven algorithm. Because most users lack a content strategy, even simple, authentic insights can generate significant reach and opportunities. By consistently sharing stories, lessons, or reflections, professionals can build influence without high production demands. In 2025, LinkedIn is still wide open for those willing to step up and build their brand.
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How To Build A Powerful Personal Brand (And No, It's Not About Dancing on TikTok)
Tired of chasing trends and drowning in social media “shoulds”? This post breaks down the real secret to building a personal brand that actually matters — and no, it’s not about dancing on TikTok. It comes down to three things: ✨ Owning your unique expertise ✨ Creating genuine emotional connection ✨ Showing up consistently And spoiler: you don’t need to be everywhere. If you’re a speaker, coach, or expert, LinkedIn is your goldmine. This article lays out how to build a brand that pulls opportunities to you — while freeing up your time to do what you do best. If you’re ready to stop being your industry’s best-kept secret, this one’s for you.
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Tired of Generic AI Content? Here’s How to Collaborate with ChatGPT for Better Results.
Discover how to elevate your AI-generated content with collaborative prompting. Learn how to use ChatGPT as a creative partner, not just a tool, to craft powerful, authentic content that actually connects.
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How the LinkedIn Algorithm Works in 2025: What Thought Leaders Need to Know
LinkedIn continues to evolve, and 2025 brings significant changes to the platform’s algorithm. If you’re a creator, entrepreneur, or thought leader looking to maximize your LinkedIn presence, understanding these shifts is crucial. Here’s what you need to know about the new LinkedIn algorithm and how to use it to your advantage.
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13 Ways to Build Credibility on Your Speaker Website in 2025
In 2025, your website is not just a digital home—it’s your first handshake with prospective clients, event planners, speaker bureaus, or buyers.
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How to Build the Ultimate Keynote Speaker Website: Tips and Examples
We’re breaking down our recent website project for Christian 'Boo' Boucousis, which received the tied highest brand and website score ever from ImpactEleven—an impressive 11/10. Boo’s website exemplifies what it means to create a digital presence that communicates authority, expertise, and a unique value proposition in an engaging and visually appealing way. 
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